Corporate Strategy and Scenario Planning

Strategic planning is a systematic process used by companies to envision their future and develop strategies to achieve long-term goals. It involves establishing an organization’s direction and making decisions on allocating resources such as financial, technology and human capital toward pursuing this direction.

Scenario planning is fundamental to the sustainable running of any business, big or small, any failure to have foresight in planning the business can hinder growth prospects, or even lead to a total failure for the business.

Strategic planning is supposed to be a key function of business management or entrepreneur, as it enables the remove all possible barriers towards organisational excellence in terms of realising the goals a business in the future.

This module is therefore intended to introductory view on scenario planning framework as key enabler to maximize the successes in corporate strategic planning activities, particularly in terms of dealing with plausible future dynamics that may affect future performance.